Thursday, April 2, 2009
THEMS FIGHTEN' WORDS
Recently I came across an advertisement for nutri/system weight loss food plan. This in itself is not especially interesting. The ad caught my eye because is said “buy locally.” here in southern New England our agricultural roots run deep and the Buy Fresh Buy Local chapter here has worked hard to bring this to our community. Hundreds of hours have been spent to spread the word, logo artwork, sign placement, advertising, websites yet this franchise feels that it has the right to place the phrase “Buy Local” in their ad! I realize that others have ridden on the shirt tails of catch phrases before but this one felt personal.
They do not use the entire catch phrase just enough to get you to look. If you are not completely on board with the Buy Fresh Buy Local program you may be swayed into the comfort that this too is part of that program. To say that they are local is speaking in half truths. Yes there is a local person who owns this franchise. Yes that local owner would profit from your dollars.
Buy Fresh Buy Local is a program that Southeastern Massachusetts Agricultural Partnership began in 2007 to encourage the community to buy things that are grown and made right here in our own community. To lessen our carbon foot print by buying items that are not shipped halfway around the world. To straighten our agricultural community and by doing so strengthen our community as a whole.
I can not see that buying a prepackaged artificially flavored chemically laden product that is trucked here from who knows where is in the true spirit of the buy local campaigned. When I see a Buy Local sign I hope it is my neighbors will have grown these vegetables in their back yard and sold to me as they have just picked it from the garden. The eggs we buy have never been processed they have been washed by hand and gently placed in a recycled egg crate. The vegetables if not grown by my family have been grown by someone I know by name. All of our meat is raised by a family farmer and brought to the local slaughter house, YES I SAID SLAUGHTER HOUSE, that is where animals are taken before they are the steak on your table. Wrapped and brought home to our freezer. Farms make jams, jellies and sauces and freeze enough vegetable to feed themselves through into the next growing season the rest is sold. Farmers sell the same food they feed their own families and it is raised or grown right here in Southern New England. This is Buy Fresh Buy Local. Please enjoy the fruits of your local farmers labor!!! If some franchise wants to convince people in order to lose weight you need to eat cardboard food.
I challenge them, I invite them all to the local CSA!!!! www.farmfresh.org or http://www.foodroutes.org/ You can work the field for an hour anytime you want to burn calories and that part is free!!!! Join the CSA and at the end of the day bring home a box of the freshest, tastiest food your hands helped cultivate. As you prepare this beautiful bounty the aroma will fill the air and as the plate is place before you on the table you will know how it was grown. Where it was grown . With each bit you can savor the fact that you are saving the local economy, open spaces, food safety and that you filled your lungs with fresh country air and your soul will have soaked up the beauty of the open landscape getting it from a farm. Take pleasure in the time spent with your family preparing and enjoying a meal. For those evenings when you are too tired or too busy to cook look up www.farmfresh.org for a local restaurant the participates in the buy local program and keep them on speed dial.
If you already bought one of those cardboard dinners toss it in the fireplace and enjoy some quiet time watching those chemicals glow!!
They do not use the entire catch phrase just enough to get you to look. If you are not completely on board with the Buy Fresh Buy Local program you may be swayed into the comfort that this too is part of that program. To say that they are local is speaking in half truths. Yes there is a local person who owns this franchise. Yes that local owner would profit from your dollars.
Buy Fresh Buy Local is a program that Southeastern Massachusetts Agricultural Partnership began in 2007 to encourage the community to buy things that are grown and made right here in our own community. To lessen our carbon foot print by buying items that are not shipped halfway around the world. To straighten our agricultural community and by doing so strengthen our community as a whole.
I can not see that buying a prepackaged artificially flavored chemically laden product that is trucked here from who knows where is in the true spirit of the buy local campaigned. When I see a Buy Local sign I hope it is my neighbors will have grown these vegetables in their back yard and sold to me as they have just picked it from the garden. The eggs we buy have never been processed they have been washed by hand and gently placed in a recycled egg crate. The vegetables if not grown by my family have been grown by someone I know by name. All of our meat is raised by a family farmer and brought to the local slaughter house, YES I SAID SLAUGHTER HOUSE, that is where animals are taken before they are the steak on your table. Wrapped and brought home to our freezer. Farms make jams, jellies and sauces and freeze enough vegetable to feed themselves through into the next growing season the rest is sold. Farmers sell the same food they feed their own families and it is raised or grown right here in Southern New England. This is Buy Fresh Buy Local. Please enjoy the fruits of your local farmers labor!!! If some franchise wants to convince people in order to lose weight you need to eat cardboard food.
I challenge them, I invite them all to the local CSA!!!! www.farmfresh.org or http://www.foodroutes.org/ You can work the field for an hour anytime you want to burn calories and that part is free!!!! Join the CSA and at the end of the day bring home a box of the freshest, tastiest food your hands helped cultivate. As you prepare this beautiful bounty the aroma will fill the air and as the plate is place before you on the table you will know how it was grown. Where it was grown . With each bit you can savor the fact that you are saving the local economy, open spaces, food safety and that you filled your lungs with fresh country air and your soul will have soaked up the beauty of the open landscape getting it from a farm. Take pleasure in the time spent with your family preparing and enjoying a meal. For those evenings when you are too tired or too busy to cook look up www.farmfresh.org for a local restaurant the participates in the buy local program and keep them on speed dial.
If you already bought one of those cardboard dinners toss it in the fireplace and enjoy some quiet time watching those chemicals glow!!
Labels: Buy Local, Green living, profood, sustainable food
// posted by DME @ 12:02 PM 
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